How to craft a perfect professional speaker sales process

It took us years to refine and simplify our speaking sales process, but now we've got an efficient, transparent, and proactive sales approach that works. The new process closes deals faster at higher fees. So, what did we do?

Our first sales process was complicated. We created a dozen stages each sale needed to flow through before we got to a signed speaker agreement. We created questionnaires each lead was supposed to receive and respond to, and it wasn't working.

So. We refined it.

We cut the sales stages down by half and started using automated task rules to make sure we didn't miss anything. But sill, deals moved slowly and rarely closed.

So, we refined it. Again.

We decided to nix ALL of the "automated" email interactions. We ditched the questionnaires, and we killed a bunch of automated tasks.

Suddenly, our deals started closing in weeks instead of months. Our average speaker fee increased by 18%, and we closed more gigs than ever before.

No matter what your sales process looks like, we now have a way to track precisely what sales stage each gig is in! (Want to learn how to customize your Sales Stages in GiGS? Here's a quick guide for you.)

If you'd like to know exactly how our sales process works, watch this short video for you walking through each of the 5 milestones and the difference between a gig's status and the sales stages.